MarTech
Marketing Technology
Campaign sites, LINE mini apps, coupons, lucky draws and loyalty points that turn buyers into members.
Software house · Thailand
Drive
ideas with I Do Soft.
From a first sketch on paper to an app in your customers' hands. We design and build mobile, web and desktop software around the way your business already works.
Customers
Trusted by teams across Thailand
- PTTEP
- GP Motor
- Be Engineer
Our philosophy
Every solution begins as a dot of knowledge
Good software doesn't start with code. It starts with what we know, and how well we connect it.
01 · Dot
Knowledge
A dot is a piece of knowledge: a fact about your business, a skill, a lesson from a past project. On its own it's small, but it's where everything begins.
02 · Line
Connecting knowledge
Connect the dots and you get a line. Marketing meets data, the warehouse floor meets the ERP. Connections turn separate facts into understanding.
03 · Shape
Integration
When many lines meet, they enclose a shape. Business, design and engineering stop being separate pieces and start working as one system.
04 · Form
Multi-dimensional, creative solutions
Give a shape depth and it becomes a form, one you can see from every angle. Knowledge connected into a form solves problems in many dimensions at once, and leaves room for creativity.
“We don't just build software. We connect what we know until it fits your business.”
How we work
From dot to form
Every project grows the same way: one idea becomes a plan, the plan takes shape, and the shape becomes a living system.
- 01
Dot · black & white
Understand
We start with one point: the business problem. We learn how your team really works before we draw anything.
- 02
Line · gray
Plan
We connect the dots into a clear path: scope, flows and a delivery plan you can agree to.
- 03
Shape · color
Design & build
Pencil sketches become wireframes, then real screens and working software, in short visible iterations.
- 04
Form · dynamic color
Launch & grow
We ship, measure and keep improving. Integrations, automation and data turn the product into a system.
From IDEA to app
It all starts with an idea.
We sketch with you first. The same lines on paper become the screens your customers tap every day.
Solutions
Technology groups we know deeply
We've shipped real systems in each of these areas, so we already know the traps and the shortcuts.
CRM
Customer Relationship Management
Member apps, points, wallets, redemptions and broadcasts so you can know every customer and reward them.
CDP
Customer Data Platform
One customer view across every channel: identity, tags, segments and reports your marketing team can act on.
O2O
Online to Offline, Offline to Online
Bring online and in-store together: coupons redeemed at the counter, scan-to-earn receipts, QR ordering at the table and click-and-collect.
E-commerce
Online Commerce
Storefronts, LINE shops and marketplaces with payments, stock and orders synced to POS, WooCommerce and TikTok.
Payment Gateway
Payment Gateway Integration
Cards, PromptPay QR, mobile banking and instalments through Omise, 2C2P, GB Prime Pay, ChillPay and Flashpay, with webhooks and reconciliation.
POS
Point of Sale
For retail, pubs & restaurants and buffets: tables and zones, kitchen printing, promotions, offline mode and a cloud back office.
WMS
Warehouse Management System
Receiving, put-away, picking, packing and QC with barcode scanners and lot tracking, synced with SAP Business One and your ERP.
Fulfilment
Fulfilment Integration
Orders flow to couriers and 3PL warehouses: shipping labels, tracking updates and stock kept in sync across every sales channel.
Hardware
Hardware Integration
Barcode and QR scanners, thermal and label printers, Thai ID card readers and weighing scales connected straight into your apps.
Kiosk
Self-service Kiosk
Self-ordering, check-in and information kiosks on Android, Linux and Windows, running offline-first with remote updates.
Booking & Queue
Booking & Queue Management
Bookings on LINE and the web, walk-in queue tickets with LINE alerts, TV call screens and staff apps for clinics, restaurants and golf courses.
Automation
Workflow Automation
Forms, approvals, ETL jobs and queues that replace spreadsheets and manual hand-offs.
OCR
Optical Character Recognition
Receipt and document scanning with Google Vision, Gemini and Typhoon OCR, measured against real ground truth.
VoD
Video On-Demand
Course and video platforms with DRM-protected streaming, a media server, watermarked documents and a back office.
Insurance
Insurance Technology
Online quote and policy sales, payments, claims tracking and back offices for insurers and their agents.
Pet Tech
Pet Technology
Pet apps, vet clinic systems, pet-health records and social commerce for people who love their pets.
Golf Tech
Golf Course Technology
Tee-time booking on LINE, member and booking management for clubs, and golf course websites.
What we build
One team, every screen
Mobile apps
iOS and Android apps with React Native and Flutter. Member apps, LINE mini apps, scanners and field tools.
Web apps
Customer portals, back offices, dashboards and campaign sites, fast, secure and easy to run.
Desktop apps
Electron apps for POS, kiosks, printing and factory floors, including offline and hardware work.
Technology stack
Tools we use every day
Modern, proven and boring in the right places. We pick what fits the problem, then keep it simple to run.
Frontend
- TypeScript
- React
- Next.js
- TanStack Start
- Astro
- Vite
- Tailwind CSS
- shadcn/ui
- Mantine
- Ant Design
- MUI
- Quasar
- Vue.js
- Vuetify
- Nuxt
- Redux
Mobile & Desktop
- React Native
- Expo
- Flutter
- Kotlin
- Electron
- LINE LIFF
- PWA
- Fastlane
Backend
- Node.js
- Bun
- Elysia
- NestJS
- Django
- FastAPI
- Go Fiber
- .NET
- Express
- Socket.IO
- PHP
- Strapi
- Medusa
- Directus
Data & Messaging
- PostgreSQL
- MySQL
- SQL Server
- MongoDB
- Redis
- Prisma
- Drizzle
- TypeORM
- Sequelize
- BullMQ
- RabbitMQ
- Celery
- AWS SQS
- Algolia
- SAP B1 HANA
- Apache Superset
Cloud
- Cloudflare
- Railway
- AWS
- Google Cloud
- Firebase
- Xcode Cloud
- DigitalOcean
Containers & DevOps
- Docker
- Docker Compose
- Kubernetes
- Rancher
- Portainer
- Helm / GitOps
- Argo CD
- Terraform
- Pulumi
- GitLab CI
- GitHub Actions
- Jenkins
- Nginx
- Caddy
- Traefik
- MinIO
- Sentry
- OpenTelemetry
Payment Gateways
- Omise
- 2C2P
- GB Prime Pay (Xendit)
- ChillPay
- Flashpay
Testing & Quality
- Jest
- Vitest
- Playwright
- Cypress
- Storybook
- Puppeteer
Media & Integrations
- FFmpeg
- WebRTC
- Cloudinary
- LINE Messaging API
- Mailgun
- Docusaurus
AI & OCR
- Google Cloud Vision
- Gemini
- Claude
- Typhoon OCR
- OpenCV
- Python
Customers
Trusted by teams across Thailand
- PTTEP
- GP Motor
- Be Engineer
Contact
Got a sketch? Let's make it an app.
Tell us about your business and the problem you want to solve. We'll reply within one business day.
- Email uscontact@idosoft.co
- Phone091 020 5232
- Office111 Moo 3, Khun Khong, Hang Dong, Chiang Mai, Thailand